Benefit have recently relaunched their concealer range as a big 'Boi-ing' family. Lots of people familiar with the brand will know Boi-ing as a high coverage, heavy duty, 'industrial strength' concealer which is great for heavy duty dark circles, redness and blemishes. Concealer is the second biggest growing category in makeup for Benefit Cosmetics, and is usually the first product someone just starting out in makeup will purchase which is one of the main reasons Benefit decided to rebrand.
The Boi-ing franchise now consists of FOUR different concealers, that all have a different purpose.
- Boi-ing Industrial Strength Concealer, which is the Boi-ing we all know and love. Great for blemishes, redness and heavy duty dark circles.
- Boi-ing Hydrating Concealer, formerly known as Fake Up. This one is a stick form, with a hydrating ring made up of Vitamin E and Apple Seed Extract, this one is a sheer coverage, and great for dryness around the eye area.
- Boi-ing Brightening Concealer, formerly known as Eraste Paste. This one is full coverage with a melon pigment to erase those blue and purple tones in your dark circles.
- Boi-ing Airbrush Concealer, which is new to the collection and gives a gorgeous blurred airbrush finish to the face. This is great for uneven skin tone, pigmentation and dark spots.
I've been a fan of the range for a while, however after trying Boi-ing Airbrush Concealer I think I'm beginning to find a new favourite. It's a gorgeous sheer-medium coverage which is buildable. It's a mousse like consistency, so is great for the flawless airbrush finish.
You can use Boi-ing Airbrush Concealer in a variety of ways..
1. Alone, for sheer-medium coverage.
2. Under the eye, or on blemishes like a regular concealer.
3. It's great as a lip primer because of the lightweight, hydrating feel.
4. You can use it to carve out the brow, to create beautiful definition.
I've been applying a sheer foundation and then using a sponge to apply Boi-ing Airbrush over the top to increase the coverage in the areas that I need it.
Have you tried any Benefit concealers? Let me know!